In the last month, GQ has released numerous videos critiquing the Trump Administration, specifically Press Secretary Sean Spicer and Trump himself.
Here are the some:
These videos are proof of the incompetent corporate attempts at click bait and manipulative advertising disguised as political activism. At the very least, these corporations are “taking a stand.” Of course, this “stand” is a calculated way to build an audience based solely off of the current political system happening today.
There is nothing new about this, as corporations and brands have done this for years and years. The main topics happening over the last year are: immigration and acceptance and gender equality.
How many commercials during the Super Bowl were emphasizing “girl power” or the beauty of this country’s “melting pot?” The manipulation of these topics in order to push their brand is disgusting and completely normal. Doesn’t anyone else see through this? All of the “woke” friends on Facebook sharing the ads are just puppets in marketing and consumerism.
You must realize that if the popular, trending ideology was the exact opposite, all of the advertisements would reflect accordingly. Coke would have an ad with strictly white people singing “My Country, ‘Tis of Thee,” showing an Americana so nostalgic that Norman Rockwell would rise from the grave and then immediately have a heart attack. The 84 Lumber ad would show them as the “proud supplier for The Wall, and any structure meant to keep you and your loved ones safe.”
Everyone talked about 84 Lumber after. Don't forget the "free advertising" they had before the Super Bowl, because Fox had pulled their ad for being “too political.” "Free advertising" is in quotes because the controversy over Fox pulling the ad was a publicity stunt created by the ad firm hired by 84 Lumber.
Everything about the Super Bowl was a win-win for 84 Lumber, and since then, absolutely nothing has happened regarding anything from their “message,” except that people have bought more of their product, which is fucking wood.
The problem with the GQ videos is the laziness and double standard approach to being fun, cool, and on brand. We don’t have a quote from GQ stating that’s what the videos were made for, but you can practically hear some suit in a room somewhere pitching the lame ideas for these videos in order to gain fresh faces and viewers and introduce them to the GQ brand.
Sean Spicer can’t find his papers? Hilarious! Look at this doofus, shuffling papers.
Sean Spicer can't speak good? What a fucking moron!
Sure, Sean Spicer may be a doofus and a total fucking moron, but making these videos about him do absolutely nothing and are not politically anything. They are a waste of time and energy. Who is watching and sharing these videos, and what have they done for the cause (other than retweet and share)?
These videos only anger those on the Right who feel like they have been laughed at since the beginning. This is finger pointing and laughing from the Left, with the use of a super-cut to make their target look even dumber. What is the point of this? What circle jerk of lazy activists share these videos?
Want to make Sean Spicer look like a fucking idiot? Force people to actually watch the press briefings with context as to what is going on and being discussed. With the facts, the real facts, in front of people, they are likely to come to their own conclusion that yes, Sean Spicer is in fact a fucking idiot. Or least an unfortunate lackey. Don’t pander to them through a super-cut of him flubbing up his words.
And the video of giving Trump a makeover? We get it, GQ, you’re a men’s fashion brand. But seriously think of the backlash that would happen if Vogue put out a video like that about Hillary Clinton after she was elected. This double standard douchery is astounding.
So far, one of the only entertainment outlets that have seemingly stuck a thorn into the Trump Administration is Saturday Night Live. And even they fucked up, as evidence in their portrayal of Trump and Hillary pre-election. They didn’t take him seriously and all but laughed at the situation and the “obvious” winning candidate, Clinton.
Only after the election did SNL take a different stance on Trump and begin skewing him more, coming down on him harder and in doing so, getting a rise out of the real Trump, who reportedly is bothered by his portrayal and actively tweets about it.
SNL is still making up for their pre-election arrogance and have a chance this weekend to do something never done before. With Alec Baldwin (Trump’s impressionist) hosting this Saturday night’s show, SNL has the chance to do an entire episode about Trump. He’s bothered by an opening, five minute sketch about him. Imagine his rage and embarrassment if they did an hour and a half of Trump? A non stop barrage, pointing out his buffoonery, incompetence, illogical behavior, arrogance, racism, misogyny, and utter lack of leadership skills, consistently pointing out that nothing about this is normal.
Yes, it may feel like a bit much, but it would also be saying something. It would be an undeniable choice and a genius move by Lorne Michaels and the cast, who actually had Trump as a host of their show during the primaries.
This is important, because Donald Trump has made it important. Use this as fuel to the ever-growing fire of his administration and help burn it down. Three weeks into the first term has the administration unraveling at a baffling speed. Help speed up the process.
And stop sharing these videos and ads. You are only proving yourself to be just another cog in the machine. The worst part is, you don’t even realize what machine you’re working for.